Director, Marketing

New York, United States | Communications | Full-time | COVID-19 remote

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About Eurasia Group

Eurasia Group is the world's leading global political risk research and consulting firm. By providing information and insight on how political developments move markets, we help clients anticipate and respond to instability and opportunities everywhere they invest or do business. Our expertise includes developed and developing countries in every region of the world, specific economic sectors, and the business and investment playing fields of the future. With our best-in-class advisory and consulting offerings and GZERO Media, the Eurasia Group umbrella provides the marketplace with a complete political risk solution. Headquartered in New York, we have offices in Washington, London, San Francisco, Brasilia, Sao Paulo, Singapore, and Tokyo, as well as on-the-ground experts and resources in more than a hundred countries. "Politics first” grounds our work: Politics is the lens through which we view the world, and we are committed to analysis that is free of political bias and the influence of private interests. 

Position overview:

Eurasia Group is looking for an experienced and collaborative Director of Marketing to join our communications and marketing team, reporting to the Chief Communications Officer.

The Director of Marketing will lead Eurasia Group’s multifaceted B2B and B2C marketing efforts across our various channels, networks, events and platforms to support new business development, client retention and promote Eurasia Group’s reputation as the world leader in political risk analysis and solutions.

As a “brand champion,” the Director of Marketing will be responsible for projecting and harmonizing the brands of Eurasia Group and GZERO Media, EG’s media subsidiary, in the best possible light among several key audiences: clients, prospects, potential employees, and the curious public.

This leader will articulate, align and enforce the company’s brand across all channels, and optimize for marketing goals. This includes Eurasia Group’s external website, its client website, content for clients (such as research notes and white papers), printed and PowerPoint marketing materials and pitch decks, GZERO’s Media Kit, and materials that are targeted to potential clients.

A successful leader will be highly collaborative and plugged into the diverse activities and initiatives of the firm. You are a creative and entrepreneurial thinker, always looking for new opportunities to leverage and promote our unique network, content and talent. You use data-driven insights and analysis to inform your strategy and report results.

Responsibilities:

  • Provide marketing leadership for B2B and B2C efforts across the firm
  • Create new demand across key client segments using the power of our brand and content to elevate reach and awareness of our diverse service offerings
  • Align our brand’s expression across all channels, including partnerships
  • Develop marketing assets and strategies to engage with clients and external stakeholders.
  • Oversee the corporate website and Eurasia Group social handles, in coordination with IT, GZERO Media, and the events team
  • Partner with the Director of Events to provide marketing leadership and support for engagements and events
  • Create marketing campaigns and collaborate with other teams to create new products.
  • Manage two reports and work in close collaboration with the Design team

Qualifications:

  • Minimum of eight years of relevant experience.
  • MBA or Master’s degree in marketing.
  • A B2B marketer that thinks like a B2C marketer
  • A marketing generalist who has a deep understanding of every channel and how they play into your marketing mix — from events and PR to paid marketing and emails
  • An understanding of online UX, online marketing principles, and strategy
  • A high level of interpersonal, written, verbal, negotiation, and presentation skill
  • Experience building and shaping growing brands and the look of corporate websites.
  • Fluency in social media and an understanding of social media metrics.
  • Exceptional organizational skills, strong attention to detail, and the ability to multi-task.
  • Global content management and creation experience.
  • Strong emotional and cultural intelligence, and enthusiasm for working with diverse organizations and people.
  • An entrepreneurial mindset, excellent problem solver, and ability to reach new customers.
  • A passion for global politics and international affairs is preferred.

At Eurasia Group, the health and safety of our employees are our top priority.  Proof of vaccination against the COVID-19 virus is required as a condition of employment.

We strive to put politics first for our clients. This requires us to maintain a company culture that puts people first. We are committed to fostering an environment that is inclusive, empowering, and globally-minded. We firmly believe that diversity in gender, race, ethnicity, sexual orientation, cultural background, religion, disability, and age brings ideas and perspectives to the table that make our analysis stronger for our clients and make our company a better place to work for our people. Our leadership team is committed to embedding diversity and inclusion into everything we do and how we lead.